Get Traffic Easier

Hey guys,

It’s true!

You can get 3 FREE copies of Mike Filsaime’s MDC Monthly.

Best Marketing Newsletter Click Here

Mike Filsaime is using a new way to spread the word.

He is not asking for any tell a friend of even an OPT-IN

He is experimenting with a new type of Social Viral Marketing that appears to
get him backlinks to his site just for sharing the word.

Best Marketing Newsletter Click Here

This seems to be the truest form of Viral marketing I have seen yet. It uses
social media and blogs to get the “news” out about something rather than
Tell-A-Friends etc.

But the main thing I want to share with you is that you can get 3 Kick-Butt
copies of his latest newsletter and you don’t have to pay $89.00 to get it.

Just click the link below and it is yours Free!

Best Marketing Newsletter Click Here

P.S. – Even if you THINK you are not interested in his newsletters (Which are
pretty good from what I see) I suggest you give it a shot for 2 reasons. 1- You
may be surprised at the quality. And 2- Wait until you see how he is trying this
new viral marketing.

There are many differences to the content and paid search networks as I’ve discussed in other posts.  Up until now, I have written a lot about the writing side and keyword research side of PPC advertising.

But today I thought I’d change it up, and give you a must do campaign tactic…that will almost automactically improve your PPC efforts.

What is it?

Split up your content and paid search into different ad groups.

I see so many marketers, and hear of so many marketers that stumble with this all important step.

In fact, my old smart marketing employer use to make this same fatal mistake!  They created elaborate campaigns with $250 budget for each adgroup, that were structured well, had great keywords…but they wouldn’t split the networks up.

This is a killer for a couple of reasons…

1.)    Not all keywords and PPC ads work on all networks.  For some reason, certain keywords work like gangbusters on paid search but less so on content network…and just the opposite.  By separating your two types of campaigns you can tailor your keywords to your specific networks.  Plus as I’ve said different ad types work on Content and certain ones work on Paid Search. By not splitting your ad groups by network, you have to use the same ads and keywords for each.  This kills your potential CTRS and Conversions, why do this to yourself!!!!

2.)    You need to track everything, and too much mixing makes stats murky!  Tracking is the single most important tool for a marketer, you have to test and test and test to see what works best.   By having ad groups with both content and search together you’ll have a harder time gauging how each is performing, and bring down your CTRS for your search.

Eliminate the clutter.  You have the ability to create nearly an unlimited amount of ad groups, so use them.  Drill down your keywords, and tailor your ads to your specific network, then track the heck out of them.  Find out what works, and what doesn’t, even the smallest changes after a while, added together, will create an avalanche of new conversions and Clickthroughs.

Remember, every percent counts…so separate your networks to market on, and make specialized high converting campaigns.

Hope this helps, I know this change in strategy made a difference for me.

I must tell you, every marketer worth his or her salt is a tester.  It’s the only way your going to see the massive results that build reputations, and create large incomes that allow you to buy all those neat toys and take vacations.

Till next time,

Happy Traffic,

Brandon

P.S.  I tested awhile ago a great product I think might help you with your PPC and SEO efforts.  Its called Keyword Elite and was created by world famous marketer Brad Callen.  What this great peace of software does is help you get more in depth with your keyword research, and to do it faster.  Within minutes you can have Keyword data that would take hours to compile.  But that’s not all it does, it also can help you locate JV partners, back link opportunities, and a coupe other really cool options you got to see to believe.  Click here for more info  Keyword Elite: Generate 1000s Of Keywords In Seconds!

It’s definitely a hassle.  All that technical stuff you have to put up with for your sites.  The designing, the coding, the mechanics and

Review recommendation of Host Gator

Hey just wanted to drop you a quick line today.  I have a recommendation for you.

I know web hosting is one of those technical things that’s sort of a necessary evil. You might even think there is no real difference between good and bad web hosting companies.

But you’re wrong.  Hosting companies are not all the same, in fact some make it down right difficult to work with them.

So I wanted to post this blog today and recommend for you, my favorite hosting company…

The one that I believe to be the most reliable, and user friendly.  Host Gator.

Host Gator is a great hosting company that I use myself.  They offer affordable prices, many different features, and fantastico deluxe.  What’s fanatastico deluxe?

Fantastico deluxe is an installation tool that allows you to install popular programs on your site without a hassle.  I can add my new domain and install wordpress within seconds with little effort.

You can all the expected functions most hosts offer, plus a whole bunch more.

It’s great.  If you’re a webmaster, an affiliate marketer, a business owner or even an Internet Marketer…you’ love it, I promise.

Click here to look around.

Thanks

Brandon

PS.  This an affiliate link, but if you enter this promo code Hgator1disc, you’ll get additional savings.  Happy traffic!

A while ago fellow marketer and master salesman Perry Belcher discussed in one of his courses with Ryan Deiss, a “Formula” for writing PPC ads.

It changed the way I write PPC ads forever.  Now my ctrs have increased, and its even improved my landing/optin page performance as well.  The kicker, it’s a formula I already knew, but I never thought to use with PPC ad writing.

The copywriters in the audience will sure know it…for some its practically old hat!

What was this old copywriting formula Perry Belcher Recommended?

It was AIDA.  Now for those that have never heard of AIDA, I’ll give you the run down…

A stands for Attention

I stands for Interest

D stands for Desire

A stands for Action

Now at first I thought he was meaning your ads have to draw attention, get interest, blah blah blah.”  A real unhelpful suggestion.

But Ihe explained how he used it, and demonstrated, using it during the video.  And its actually a real live, fill in the blanks formula that will instantly help you become a better PPC ad writer.

So here is how he uses it, he breaks each PPC ad down like this…

Attention = Headline

Interest = 1^st line

Desire = 2^nd line

Action = URL line

For the headline Perry suggests a real attention grabber, something to get them reading.   A copywriter’s only job is to get the prospect to read the next line.

Here’s an example from one of my ads for the Expatriation Niche…

“Escape from America!”

Now for an expatriate that’s a throat grabber, it hits them right between the eyes and speaks to their desire.  This line got people reading more.

The next line should give them some thing tangible that peaks their interest.  Something exciting, but something that backs up your headline.

Here’s an example from my ad in the Expatriation niche…

“6 best locations to expatriate to”

Once again a direct hit, I gave them a definitive thing to be interested about.

Now for the next line, you want to ratchet up the interest to full on desire.  Now, give them an image of what this will do for them, load them with benefits and mental pictures…or eliminate risk.   They are skeptical, so answer their skepticism.

Here’s an example from my ad in the Expatriation niche…

“Yours Free in a Special Report”

To facilitate action you need to punch up the URL, the biggest ideas here involve using keywords in your URL, buying multiple URLs for the purposes of this or adding a backslash after your URL with a keyword.

AIDA is a great tool for anyone, for the experienced or the amateur writer.  I live by this formula for my PPC, and my long copy…and I advise you, next time your writing an ad to try it yourself.

You won’t be disappointed.

Happy traffic,

Brandon

PS  Ryan Deiss has a great course out right now on Facebook advertising I got recently and absolutely love. With the in depth demogrpahic targeting and cheaper clicks Facebook’s a winner.  And Ryan’s just the guy to help you.  To learn more about his great Facebook Ad Power course  Click Here!

In part 2 of my getting better CTRS with your PPC ads, I’ll be covering the content network.

The content network is a different animal altogether from the search network.  With the search network, your ads appear in front of prospects that are actively searching for products and services that answer their biggest most painful problems.

They want what you have, to fix what they need fixing.  With the content network you generally don’t have such a luxury.  Content network traffic are more impulse clickers or buyers.

Think of the Content Network like the sales aisle at your grocery store.  Your products and services in this case are not the items in the cart (those are paid search), but the strategically placed products that line the sales aisle to entice people to spend more.

Products such as magazines, candy, and other non-essentials.

These items sell because were a captive audience in the sales line, and also they have enticing messages and wrappers.  The best example of this, and perhaps the best sellers of the sales aisles are the gossip mags.

Magazines like People, The Star, US Weekly, and the National Enquirer.  Now these all have varying degrees of quality, and respectability.  But they prey upon the same curiosity, gossipy headlines and pictures that make people buy.  And they do this with a cold audience.

This is exactly what you have to do on the content network…you have to draw somebody in like the National Enquirer, pull them away from what they are reading and entice them to clickthrough.

While this traffic is less targeted…it does offer its own benefits, like cheaper clicks and tons more impressions.

This is not to say that you can’t target your prospects, by doing great deal of keyword research and specific site placements you certainly can target your prospects.  But In general paid search traffic is more targeted.

Thanks to this difference in traffic, not just the sheer volume, but the nature of the potential prospects experience your ads for the content network should be drastically different from those on the paid search network.

I have 4 writing tips for you, to help you improve your PPC performance on the Content Network…

1.)    Utilize banners, and picture ads on the content network.  Their great attention getters, and seamlessly blend to web sites and stop prospects dead in their tracks.

2.)    Be creative.  This has to appeal to someone who is looking at your ad almost by accident.  They don’t want to click, you have to be creative and figure out ways to create offers, stories and calls to action that push the limits.  That would make it impossible to turn down.  To quote the Godfather…”you have to make them an offer they can’t refuse”!

3.)    Be antagonistic.  Get in your prospects face, call them fat, call them stupid, and get them going.  Make them click, even if it’s begrudgingly.  Your being mean so you can be nice, you have some thing that can help them, your only goal is to get them to click through, and sometimes people have to be poked and prodded to clickthrough.

4.)    Be shocking.  Use headlines relating to your product or service that will shake your prospect out of their coma.  These type of headlines have made John Carlton a fortune as a copywriter, and can work for you as a PPC writer.

The content network can be a gold mine for any savvy marketer.  Its cheap clicks, and massive amounts of traffic can not only make you a fortune but provide you good solid leads.

Anyone telling you not to use the Content network is wrong.  You do want to be careful, and closely monitor your account settings because of the amount of impressions you can get…but the content network is an incredibly powerful source of converting traffic.

Just remember, keep your content ads different from the Paid search network, be more risky, be more creative, and use banners and you’ll do fine.

Till next time,

Happy traffic,

Brandon